goodr

🌱 OUR ORIGIN STORY

In 2015, goodr was created to solve a problem: running sunglasses were expensive, ugly, and over-engineered. To solve this, we set out to design a pair of running sunglasses that were affordable, stylish, and all-performance. (Hold the B.S., please!) And so, goodr was born. BOOM. Problem solved. You're welcome.

🕶️ THE FOUR Fs

We create and sell active eyewear for anyone.
No Slip. No Bounce. All Polarized. All Fun.
Every product we create must speak to our four Fs.

🎉 FUN: Our sunglasses come in colors that pop. Every pair has a name, like Flamingos on a Booze Cruise. Limited edition pairs have wild themes like sushi, horoscopes, and collabs with major brands (Cheetos, UNO™, Saturday Night Live, etc).

💅 FASHIONABLE: All of our frames are stylish. We believe you should be able to wear the same shades while you’re working out or at happy hour.

🧰 FUNCTIONAL: All of our sunglasses are made for athletes. No slip when you sweat. No bounce when you move. All polarized anti-glare lenses with UV400 protection.

💸 ‘FFORDABLE: We’re committed to keeping our active sunglasses affordable.