Beet It

Beet It Sport is part of James White Drinks, a UK-based soft drinks manufacturer which has been making fruit and vegetable juices for more than 30 years.

We started bottling beetroot juice in 2005 and have been supplying beetroot juice for research into dietary nitrate supplementation since 2008. In 2009, the University of Exeter published the first human study using our Beet It beetroot juice for exercise performance and reported six days of dietary nitrate supplementation significantly reduced the oxygen cost of exercise by 5% and delayed the onset of fatigue by 16%.

Our Beet It Sport shots have since been extensively adopted by both the research community (over 300 universities and research institutions worldwide) and the elite sports world (over 150 professional sports teams) as a natural source and controlled dose of dietary nitrate (400mg per 70ml shot).

Beet It Sport is now used by the worlds sporting elite; including teams in English Premier League, Spanish La Liga, International Rugby Union, NFL, NBA, MLS, NHL and individual Olympic and Paralympic athletes from a range of sporting disciplines.

Beet It Sport Shots are a natural way to improve performance and optimise health. Consistently high in dietary nitrate and trusted by leading researchers and Olympic athletes. No other brand is as high in nitrate or widely praised and tested.

100% Natural: The dietary nitrate in Beet It Sport is natural, from concentrated beetroot juice. Unlike competing products, Beet It Sport does not contain synthetic nitrate or nitrite. Each 2.4oz shot contains 400mg dietary nitrate – consistently delivering more nitrate than any competing products.